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Customer loyalty program in Riyadh: from Olaya to the northern districts

In Riyadh, competition on Google Maps is intense and customers try a new coffee shop every week. Dawwerni gives you a gamified loyalty program with no app: the customer scans a QR on the cup or table, plays a short game and wins a reward for the next visit. Example: an Al Malqa drive-through prints the QR on the cup lid, and an Olaya office worker plays while waiting for a morning coffee, then comes back two days later.

At a glance

Active areas

Olaya, Tahlia (Prince Mohammed bin Abdulaziz Rd), King Fahd Rd, Al Malqa, Hittin and Al Yasmin, Diriyah, the Boulevard areas

Customer mix

Office workers in the morning and at lunch, families and young people in the evening, event visitors in Riyadh Season

Most used modules

Digital stamp card, drive-through QR games, Foodics integration, Arabic/English QR menu, Salon Pro

Peak times

Early morning for coffee, then evening and night, especially in summer and Ramadan

Setup

Remote in Arabic or English, about 10 minutes

The Riyadh market: a coffee shop on every corner

Riyadh is a large city where people move by car, so drive-throughs and coffee shops with easy parking win. On Olaya and King Fahd Road, the customer is often an office worker who wants a quick coffee before work. On Tahlia (Prince Mohammed bin Abdulaziz Road) the traffic is in the evening: restaurants, cafés and young crowds. In the north (Al Malqa, Hittin, Al Yasmin) new speciality coffee shops keep opening, and families go out after maghrib.

So customers have plenty of choice and decide from Google reviews and Instagram. The shop that wins gives people a clear reason to come back. That is the job of a loyalty program for coffee shops: a digital stamp on every cup and a quick game with a next-visit reward.

The modules that matter most in Riyadh, and why

Drive-through: the QR goes on the cup

The customer stays in the car, so a table tent is useless. Print the QR on the cup lid, the bag or the pick-up window. They play in the queue or after pick-up, and the prize (size upgrade, cookie, extra shot) is redeemed on the next visit with a unique code checked by the cashier.

Foodics integration for busy counters

At the morning rush the cashier has no time to add stamps by hand. Linking Dawwerni with Foodics turns every receipt into stamps or points automatically. Without a POS, Dawwerni POS (see how onboarding works) can print the phase-1 ZATCA QR on simplified invoices; check your phase-2 integration obligations with your accountant.

Salon Pro for neighbourhood barbers

Riyadh barbershops run on evening and weekend walk-in queues. The digital queue lets clients scan, take a number and follow their turn from the car or the café next door, while the "Today" board shows each barber’s clients and commission.

Riyadh seasons: Riyadh Season and long evenings

Riyadh has its own calendar, and campaigns should follow it:

• Riyadh Season: long evenings and visitors near event zones and the Boulevard areas. Switch on an English menu and a next-visit reward so the visitor comes back after the event.
• Summer: heat makes daytime quiet and nights busy. Run a quiet-hours offer from noon to asr and keep the screen game running after isha.
• Ramadan: the peak runs from after taraweeh to suhoor. Use the Ramadan game theme and a suhoor screen playlist.
• National Day and Founding Day: a new festive game and an Instagram story carrying the QR.
• Back to work and school: a "morning coffee" offer for office workers with a weekly stamp card.

Google reviews in Riyadh: steady volume, no policy breach

In a district with ten coffee shops, review count and freshness affect how you show on the map. After the game Dawwerni shows every customer the same optional invitation to leave an honest review. The reward is never tied to the review, and you never filter for happy customers only.

Start with the free Google review QR poster generator and read the guide on more Google reviews for restaurants in Saudi Arabia.

A 4-week local plan for a Riyadh shop

Prices: Standard 750 SAR and Premium 900 SAR per year, with a 7-day trial. More on the Saudi Arabia page.

1. Week 1: remote setup call, a spin wheel with three simple prizes, and a "10th is free" stamp card.
2. Week 2: QR on the cup and the drive-through window, plus one line for the cashier.
3. Week 3: a quiet-hours offer (noon to asr) sent by WhatsApp from your own number to your CRM.
4. Week 4: check the dashboard: how many came back? Replace a weak prize and switch on birthday offers.

Real-life examples in Riyadh

Dawwerni modules that fit in Riyadh