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Loyalty program for Dammam, Khobar and the Eastern Province

The Eastern Province is not one city: Dammam, Khobar and Dhahran almost form one metro, while Qatif, Jubail and Al Ahsa each have their own character. Dawwerni gives you a gamified loyalty program with no app: the customer scans a QR, plays a short game, wins a reward for the next visit, and lands in your own CRM. Example: a Dammam car wash gives the 10th wash free, and an employee waiting for his car plays on his phone and wins a coffee from the café next door.

At a glance

Active areas

Khobar Corniche and Prince Turki Street, central and north Dammam, Dhahran, Qatif, Jubail industrial city, Al Ahsa

Customer mix

Professionals and their families, shift workers in industrial cities, young people, and weekend visitors from Bahrain via the causeway

Most useful modules

Stamp cards for service visits, appointments, multi-branch loyalty, game club, gift cards, neighbour partnerships

Peak times

After work in the evening, weekends on the corniche and in the malls, Ramadan after taraweeh

Setup

Remote in Arabic or English, about 10 minutes

The Eastern Province market: connected cities, mobile customers

A customer here may work in one city, live in another and go out in a third: an office in Dhahran, a home in Dammam, a late coffee on the Khobar Corniche. So a business with two or three branches needs one loyalty program that recognises the customer everywhere, not a paper card per branch. In Dawwerni, points and stamps are tied to the customer phone number, the cashier finds them by number or QR in any branch, and multi-branch pricing is on quote.

In Khobar, evenings concentrate on the Corniche and Prince Turki Street: sea-view cafés, restaurants and families after maghrib. Dammam is larger and dense with everyday shops and services. Qatif has close-knit markets where customers know the owner. Jubail is an industrial city with shift workers. Al Ahsa is an oasis of palms and dates, with a more family-oriented, traditional feel. One plan does not fit all of them.

The modules that matter most here, and why

Car services: stamps and appointments

Car washes, tinting shops and quick-service garages line the main roads of Dammam and Khobar, and customers come back every two weeks or every month. A digital stamp card ("the 10th wash is on us") is added in one tap from cashier mode, and booking from a QR link with automatic reminders cuts no-shows. See the loyalty program for service businesses for how points per visit work.

Waiting time is an opportunity: a game and a neighbour deal

A customer waiting twenty minutes for the car is holding the phone anyway. Put the game QR in the waiting area and make one prize a coffee from the café next door through a neighbour partnership: a cross-offer with zero customer-data sharing between the two shops.

Corniche cafés: quiz nights and a two-language menu

Khobar has a mixed crowd of Saudis and expatriate residents, so an Arabic and English menu is essential. A weekly quiz night (questions on the TV, answers on phones, live leaderboard) fills a quiet Monday or Tuesday with groups of friends and colleagues. This is a Premium feature.

Game clubs and gyms for young customers

PlayStation and billiard lounges run by the hour: a live floor on a tablet, pricing per hour or per match, café items on the same bill, and FIFA tournaments on the TV. Gyms get points for attendance and a renewal reward. Details on the gym loyalty page.

Weekend visitors from Bahrain

The King Fahd Causeway puts Khobar and Dammam very close to Bahrain, and on weekends and holidays people cross in both directions for shopping, restaurants and family visits. These visitors often return every few weeks, so do not treat them as one-off tourists.

Better: a prize that stays valid longer (say a month instead of a week) and an optional invitation to follow you on Instagram so they see your offers before the next trip. Points are kept on their phone number and the card sits in a web wallet on the phone, with no app. Prices at your till stay in Saudi riyals.

Eastern Province seasons

• Summer: high coastal humidity pushes traffic into malls, air-conditioned venues and the night. A quiet-hours offer at midday and the screen game in the evening.
• Winter and spring: the best months for the corniche and the desert. A Winter game theme and outdoor seating offers.
• Ramadan: the peak runs from after taraweeh to suhoor. Ramadan theme and a suhoor screen playlist.
• Date season in Al Ahsa and Qatif: date boxes and gifts. Gift cards sent by WhatsApp to relatives.
• Holidays and long weekends: visitors from Bahrain and other Saudi cities. A next-visit prize valid for a month.
• Start of the month after payday: a good moment for a WhatsApp campaign to your CRM from your own number.

Cashier, invoices and Google reviews

If you use Foodics or Loyverse, Dawwerni connects to it. Without a POS, Dawwerni POS can print the phase-1 ZATCA QR on simplified invoices, with Z reports and CSV exports. It is not a certified phase-2 solution, so check your integration obligations with your accountant.

People here search Google for "nearest car wash" or "café on the corniche", and fresh reviews make a difference. After the game, every customer sees the same optional invitation to leave an honest review, and the prize is never tied to it. Start with the free Google review QR poster.

A 4-week local plan for an Eastern Province business

Prices: Standard 750 SAR and Premium 900 SAR per year, with a 7-day trial and a quote for multi-branch businesses. More on the Saudi Arabia page and the Gulf overview.

1. Week 1: remote setup call, a stamp card or points tied to the phone number, and a spin wheel with three prizes.
2. Week 2: QR in the waiting area or on tables and receipts, one sentence for the cashier, and the same program live in every branch.
3. Week 3: a partnership with a neighbour (car wash and café, or gym and juice bar) and a WhatsApp campaign to your CRM.
4. Week 4: check the dashboard by branch: where do customers come back most? Adjust prizes and switch on birthday offers.

Real-life examples in Eastern Province

Dawwerni modules that fit in Eastern Province