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Customer loyalty system in Tunisia: play, come back, recommend

Dawwerni is a customer loyalty system built in Tunisia for cafés, restaurants, barbers and salons, parapharmacies, game rooms and shops. Customers scan a QR code on the table or the receipt, play a short game with no app to download, win a reward valid on their next visit and join your digital loyalty card. A concrete example: a coffee shop in Tunis prints 'Scan and win' on every till receipt and finds its regulars in its own CRM.

At a glance

Built for

Neighbourhood cafés and coffee shops, restaurants, barbers and salons, parapharmacies, game rooms, sports academies, real estate agencies, boutiques

Origin

Tunisian startup holding the Startup Label (Startup Act)

Languages

Arabic, French and English, plus AI copy in Tunisian dialect

For the customer

One scan with the phone camera: no app, no account

Setup

Remote, about 10 minutes, first game configured with you

Local payments

POS in dinar (TND), optional timbre fiscal, D17 for academy fees

Why loyalty works differently in Tunisia

Tunisians are loyal by habit: people have 'their' café, 'their' barber, 'their' parapharmacy. The risk is not a lack of habit, it is the new place next door with a nicer terrace and an active Instagram page. A loyalty system that works in Tunisia has to be quick at the counter, free for the customer and easy for everyone, from high-school students to retirees.

Paper stamp cards get lost, permanent discounts eat the margin, and almost nobody installs an app for a single shop. A QR game is understood in two seconds and gives people a reason to come back.

Neighbourhood cafés versus coffee shops

The traditional café lives on volume, regulars and football nights; the coffee shop lives on its terrace, students, photos and Google reviews. The first needs a simple digital stamp card ('9 coffees, the 10th is on us') and a fast game; the second needs a polished QR menu, games and a strong Google Maps presence. See loyalty for cafés.

Restaurants, salons, parapharmacies and boutiques

Restaurants want to fill slow days and handle the lunch rush; salons and barbers want fewer no-shows; parapharmacies want customers back for regular care; boutiques want to turn sales season into lasting customers. Each business switches on the modules that fit its trade, for example restaurant loyalty.

Game rooms, academies and real estate

PlayStation and billiards rooms charge by the hour or by the match, sports academies chase monthly fees, and real estate agencies chase seller listings. Dawwerni has a dedicated module for each, designed around how they actually run in Tunisia.

How Dawwerni works in your business

1. Place the QR code on tables, the counter, the window, the receipt, a TV screen or an Instagram story.
2. The customer scans with the phone camera: no app, no account.
3. They play a short game: wheel, mystery doors, quiz, scratch card, Plinko, slot machine, with 13 themes including Ramadan, Eid, Summer and Football.
4. They win a reward you chose, with odds and quantities you control. A unique code is verified at the counter, with anti-fraud play limits.
5. They are invited, optionally, to follow your Instagram and leave an honest Google review. The reward never depends on the review.
6. The reward is valid on the next visit: the customer returns, and their profile (name, phone, birthday if given) is saved in your CRM.

Modules, with Tunisian specifics

• Digital loyalty card: points per purchase or visit, digital stamps, Silver, Gold and VIP levels, welcome and birthday bonuses, a web wallet card on the phone.
• Dawwerni POS: touch register on tablet, PC or phone, 58/80 mm thermal tickets, A4 invoices with an optional timbre fiscal (1 DT by default), Z reports, tables, QR table ordering, kitchen display, offline mode.
• QR menu in Arabic, French and English from one place, with photos, prices updated in seconds, allergens and table reservations: useful for summer visitors and local families alike.
• Dawwerni Screens: the café TV becomes an animated menu board or promo screen, with dayparting, including Ramadan evenings.
• Salon Pro for barbers and salons: daily board per barber, commissions, advances with WhatsApp statements, walk-in queue with numbers on a TV.
• Game club: sessions by the hour or by the match, happy-hour pricing, drinks on the same tab, FIFA tournaments on the TV, 'play 10 hours, get 1 hour free'.
• Sports academy: one-tap roll call, monthly fees with polite WhatsApp reminders, D17 payment, player cards, parent portal.
• Real estate pack: listings, window posters with QR, 'What is my home worth?' estimator, buyer match quiz, installment calculator.
• Gift cards, CRM, birthday campaigns, WhatsApp follow-up and an AI assistant that writes in Tunisian dialect, Arabic, French and English.

Google reviews, done within the rules

On Google Maps, competition between Tunisian cafés and restaurants is intense, and fresh reviews matter. Dawwerni invites every customer, the same way, to leave an honest and optional review. No filtering of happy customers, no bought reviews and never a gift in exchange for a review: the reward is tied to the visit or the game, not to the rating.

You can start for free with the Google review QR poster tool, and read our guide on getting more Google reviews for a café in Tunisia.

The Tunisian retail calendar

For the holy month, see our Ramadan marketing ideas.

Built in Tunisia, used by Tunisian businesses

Dawwerni is developed in Tunisia by a startup holding the Startup Label. It is the first gamified loyalty system in Tunisia, and it is used by businesses such as Parahouse (parapharmacy), Qurios (health and beauty), The Big Eight (café and billiards), Dar Elkhanchouch (restaurant) and La Riva (café).

In practice, that means WhatsApp support that understands your reality, copy in dialect when you need it, and a POS that speaks dinar and timbre fiscal. More background in our Tunisia loyalty guide.

Prices and getting started

The subscription is yearly: 399 DT for Standard (2 active games, Google review and Instagram redirect, print-ready QR codes and flyers, winner verification, dashboard) and 459 DT for Premium (4 games, loyalty points, CRM and email campaigns, automatic birthday offers, tablet kiosk mode). There is a free plan (1 business, QR code and basic analytics) and a 7-day free trial. Multi-branch chains are quoted.

City pages for Tunis, Sfax and Sousse are available in French and Arabic, with neighbourhood-level advice.

1. Start the free trial or message us on WhatsApp.
2. A 10-minute call to set up your first game and rewards together.
3. Print the kit (posters, table tents, stickers) or add the QR to your receipts.
4. Teach the team one simple sentence at the counter, then follow results in the dashboard.

Real-life examples in Tunisia

Dawwerni modules that fit in Tunisia