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Customer loyalty program in Qatar for Doha businesses

Dawwerni is a customer loyalty program for Qatar that runs in the browser in Arabic and English: guests scan a QR code, play a short game and win a reward valid on their next visit, while their profile goes into your CRM. Qatari example: a karak shop in Al Wakrah prints the QR on its cups, so the driver who stops every evening joins a digital stamp card where the tenth karak is on the house.

At a glance

Who it suits in Qatar

Karak and coffee shops, restaurants, salons and barbers, sports academies, mall retailers, bakeries

Most used modules here

QR games, stamp card, bilingual QR menu, bookings, academy management, CRM

Languages

Arabic and English from the same QR, built for a multinational audience

Setup

Remote, about 10 minutes with the team

Plan

USD worldwide plan, local quote on request, 7-day free trial

Till

Cashier mode available; ask us about the POS in your currency

The Qatar market: a multinational crowd and a daily karak habit

In Doha, Qatari families, Arab expats, South Asian and Western residents often share the same café. A loyalty program has to be clear in Arabic and English from the first screen, with nothing to install. Dawwerni shows the game, the menu and the loyalty card in the language each guest picks, from the same QR code.

Karak is a daily ritual, and many orders are quick: from the car, or on the way home after work. Small, frequent visits are exactly what a digital stamp card and points are built for. Meanwhile, West Bay, Msheireb, The Pearl and Lusail draw guests who come for an experience, which is where reward games, menu screens and evening offers work best.

Read how a café loyalty program turns a passing visit into a weekly habit.

How Dawwerni works in a Qatari venue

1. Put the QR code on cups, the drive-up window, tables, receipts or an Instagram story.
2. The guest scans with the phone camera and picks Arabic or English, no app.
3. They play a short game and win a reward you set, with odds and quantities you control.
4. The cashier verifies the unique code by QR; play limits prevent abuse.
5. The guest is invited, optionally, to follow you on Instagram and leave an honest Google review; the reward never depends on it.
6. The reward is usually valid on the next visit, which brings the guest back.

Modules that fit Qatar’s sectors

Sports academies

Qatar is a sporting country, and football, swimming and martial-arts academies are common across Doha and Al Rayyan. The academy module gives one-tap roll call, a monthly fees board with polite WhatsApp reminders, player cards from bronze to special, player of the month, a parent portal and medical-certificate dates. See the gym and sports page.

Karak shops, cafés and bakeries

A digital stamp card on the phone, VIP levels with a points multiplier, welcome and birthday bonuses, and a QR menu with calories and allergens.

Restaurants and mall retail

In summer, life moves into air-conditioned malls. Dawwerni Screens turns any smart TV into a menu or promo board with dayparting and an on-screen QR that leads to the game. For retail: gift cards with partial redemption and win-back campaigns for inactive customers. See the retail page.

Salons and barbershops

Booking from a link with automatic reminders, a walk-in queue with numbers on a TV, barber commissions and a daily cash-up report, plus points per visit.

Qatar’s seasons worth a campaign

• Ramadan: the peak runs from iftar late into the night, and the mid-month Garangao celebration is a natural moment for sweets and family offers. The Ramadan theme is ready.
• National Day on 18 December: a national-colours theme, an Instagram contest with a fair, verifiable draw, and offers through the celebration week.
• Winter, roughly November to March: outdoor seating on the waterfronts, The Pearl and Lusail comes back, a good time for quiz nights and table duels.
• Summer: many families travel and evenings concentrate in malls; points keep residents engaged and a welcome-back campaign runs at the end of August.
• Back to school: new academy sign-ups, helped by a trial-session poster with a QR code.

Draws and reviews in Qatar

Promotions and prize draws may need approval from Qatar’s Ministry of Commerce and Industry. Check with the authority or a lawyer before launching, especially for public draws. To pick an Instagram contest winner transparently, use the free giveaway picker.

Google’s policy: ask every guest the same way for an honest, optional review, never link the reward to it and never target only satisfied guests.

Plan, currency and POS

Dawwerni is sold in Qatar on the USD worldwide plan, with a local quote on request and a 7-day free trial. The Qatari riyal is not in the current POS currency list, so ask us about the POS in your currency, and start with games, loyalty, the QR menu, bookings and CRM next to your existing till, with Foodics, Loyverse or API integrations.

For the differences between Gulf markets, see Dawwerni in the Gulf and the guide on gamified loyalty in Qatar, Kuwait, Oman and Bahrain.

Getting started

1. Remote setup call in Arabic or English.
2. Choose the first game and rewards that match your average ticket.
3. Print stickers and table tents, or show the QR on your screen.
4. Give the cashier a two-language line: scan and try your luck.
5. Review the dashboard after two weeks and adjust rewards.

Real-life examples in Qatar

Dawwerni modules that fit in Qatar