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Loyalty program for shops and restaurants in Makkah and Madinah

A shop near the Haram in Makkah or the Prophet’s Mosque in Madinah serves pilgrims and visitors from many countries and languages, through very busy seasons and quieter months when residents keep it going. Dawwerni gives you a photo QR menu in Arabic, English and French, a short reward game with no app, and points for residents. Example: a sweets shop in the central area shows a photo menu a visitor understands without words, and adds a neighbourhood resident to a stamp card for after the season.

At a glance

Active areas

The central area around Masjid al-Haram, Aziziyah and residential districts of Makkah, the central area around the Prophet’s Mosque, and the Quba area in Madinah

Customer mix

Hajj and Umrah pilgrims and visitors from many countries, Saudi families on holidays, and year-round residents of both cities

Most useful modules

Photo QR menu in three languages, POS and kitchen display for speed, menu screens, gift cards, points for residents, tablet kiosk mode

Peak times

Hajj, Ramadan and especially the last ten nights, Umrah holiday peaks, and between prayers near the two Holy Mosques

Setup

Remote in Arabic or English, about 10 minutes, ideally weeks before the season

Serving pilgrims: speed, clarity and respect

In Makkah and Madinah the visitor came for worship, not for marketing. They leave a prayer with little time before the next one, want a meal, a sweet or a gift quickly and clearly, and may speak neither Arabic nor English. So the most valuable thing Dawwerni brings here is not the game, it is clarity and speed: a photo menu a visitor can point at, clear prices, and orders that leave the kitchen fast.

Shops near the two Holy Mosques are varied: restaurants and quick meals, sweets and dates, perfume, incense and prayer rugs, gifts and prayer beads. Some customers come once in a lifetime, some return several times during their stay, and residents of Aziziyah or Quba come back all year. A good program separates these groups quietly.

The modules that matter most near the Holy Mosques, and why

A photo QR menu in three languages

The digital menu shows every item with a photo and price in Arabic, English and French from one place, with calories and allergens. Photos also help visitors who read none of these languages: they point and order. Prices and items change in seconds when the season changes. See the restaurant loyalty page.

Speed at the peak: POS and kitchen display

On Ramadan nights and in the Hajj season the rush arrives all at once after each prayer. Dawwerni POS is a fast touch register on a tablet, with kitchen tickets and a kitchen display (New, In progress, Ready), and an offline mode for when the network struggles in the crowds. It can print the phase-1 ZATCA QR on simplified invoices; check your phase-2 obligations with your accountant.

Menu screens for the queue

A TV above the counter shows the menu with photos and prices, so visitors choose while queuing and order quickly. The screen is scheduled by time of day (suhoor, iftar, after prayers) and keeps playing if the internet drops.

Gift cards for perfume and sweets

Visitors buy gifts for family; residents give gifts in Ramadan and at Eid. A gift card is sold at the counter or sent by WhatsApp, its page shows the balance and a QR, and it can be used in several goes without ever being spent twice.

The reward game: short and respectful

Near the Holy Mosques there is no place for noise. Choose a short, calm game such as mystery doors, memory or a general-knowledge quiz question, with a simple theme like Minimal or the Ramadan theme. Playing is free and needs no extra purchase, and the prize is simple hospitality from the shop: Zamzam water with a meal, dates and Arabic coffee, a small dessert, or a perfume sample.

If a visitor has no mobile data, switch on kiosk mode on a tablet at the counter: they play on it directly without scanning with their own phone. The prize is checked with a unique code, and play limits prevent repeats.

Customer data: ask for little, and politely

Visitors in a hurry do not like being asked for personal details. The rule here:

• Ask a passing visitor only for what is needed to redeem the prize.
• Name and phone number are optional; a birthday only for those who want a birthday offer.
• Following on Instagram and leaving a Google review are optional invitations shown to everyone the same way, and the prize is never tied to the review.
• WhatsApp messages only to people who agreed, from your shop number, and only a few: a Ramadan greeting, an Eid offer, a quiet-period offer.
• Residents of Makkah and Madinah are the ones who deserve points and VIP levels, because they are the ones who actually return.

Makkah and Madinah seasons: peak, then calm

• Hajj: its date moves every year with the Hijri calendar. Prepare menus, screens and gift cards weeks ahead, not during the days themselves.
• Ramadan and the last ten nights: the highest pressure of the year, concentrated around iftar, suhoor and after taraweeh and qiyam. Ramadan theme, a suhoor screen schedule and a very short game.
• Umrah all year, rising in holidays: keep the multilingual menu ready at all times.
• Quiet periods between seasons: this is the residents’ time. A WhatsApp campaign to your CRM, double points for VIP members and an automatic birthday offer.
• Eid: the season for sweets, perfume and gifts among local families.

A local plan before the next season

Prices: Standard 750 SAR and Premium 900 SAR per year, with a 7-day trial. More on the Saudi Arabia page; if you also have a branch in Jeddah, see the Jeddah page.

1. One month before: remote setup call, a photo QR menu in three languages, and the QR printed on tables, receipts and the counter.
2. Two weeks before: a menu screen above the counter, POS and kitchen display ready, and the cashier trained on one short sentence in two languages.
3. During the season: a short reward game with hospitality prizes, kiosk mode for visitors without data, and a daily look at the dashboard.
4. After the season: points and a stamp card for residents, a quiet-period campaign, and gift cards ready for Eid.

Real-life examples in Makkah & Madinah

Dawwerni modules that fit in Makkah & Madinah