How do you leave a Saudi exhibition with real leads, not a pile of business cards?
Trade show lead capture in Saudi Arabia works when your booth records every visitor in a digital form that keeps working offline or by badge scan, scores each lead HOT, WARM or COLD on the spot and collects consent to be contacted. Your team then follows up on WhatsApp within 48 hours, and a clear ROI report compares the cost of the stand with the opportunities and deals it produced.
Why do most exhibition leads go to waste?
Answer: the booth collects paper cards, numbers in a notebook and photos on a rep’s phone, then a tired team returns to the office and the cards sit in a drawer for two weeks. By the time someone calls, the visitor has forgotten the stand or signed with someone else.
Exhibitions in Riyadh, Jeddah and Dammam are busy, and visitors walk past dozens of stands in a day. Hall internet can be weak at the busiest hours. You need fast capture that works without a network and instant scoring that tells the team who to call first. For exhibitors in the capital, there are examples on the Riyadh loyalty and growth page.
What does the Dawwerni event booth module do?
Answer: the Dawwerni event booth module brings attracting, capturing, scoring and following up visitors into one place, on a tablet, a TV or a rep’s phone, with no app for the visitor.
A branded photo booth kiosk
A tablet on a stand becomes a photo booth with a frame carrying your logo and hashtag. Visitors take a photo and receive it on their phone after leaving their name and number. The photo travels on their social accounts and their details land in your list.
Offline lead form and badge scan
The form stores entries on the device when the network drops and syncs when it returns. If the visitor wears an event badge, the rep scans it instead of typing, then adds a short note such as “wants a quote for three branches”.
HOT, WARM and COLD scoring
Before the visitor walks away, the rep taps a score: HOT (budget and near-term timing), WARM (interested, needs information) or COLD (curious). That score sets the follow-up order after the show.
Live raffle, photo wall and reps’ digital cards
The stand TV shows a live photo wall of visitors, and at a set time a live raffle runs in front of the crowd, so people come back to the stand on schedule. Reps have digital cards that visitors scan to save their contact, replacing the paper business card.
What about visitor consent and raffle rules?
Answer: ask for consent explicitly. Add an unticked box to the form, such as “I agree to be contacted about the company’s offers”, and state why you collect the data. Saudi Arabia’s Personal Data Protection Law sets rules for collecting and using personal data, so review your obligations with a legal adviser before the show.
A prize draw may need a permit from the Ministry of Commerce; check with the authority or a lawyer before launching, and display the raffle terms on screen. For a fair, verifiable draw, use the giveaway and raffle winner picker.
Checklist: before, during and after the show
Answer: half of a booth’s success is built before opening day, and the other half in the three days after closing.
Before the show
- Set a numeric target for HOT leads, not for business cards.
- Keep the form short: name, mobile, company, interest, consent.
- Design the photo frame and hashtag, and test the kiosk and form offline.
- Create a digital card for each rep and agree on scoring criteria.
- Check whether your raffle needs a permit.
During the show
- Every serious visitor is captured and scored before leaving the stand.
- Announce the raffle time on screen to bring people back.
- Review numbers and scores with the team at the end of each day.
- Send HOT leads a thank-you message the same day.
After the show
- Follow up HOT leads within 48 hours on WhatsApp from the company number.
- Send WARM leads useful content or an offer within a week.
- Move everyone into the Kanban pipeline and follow through to close.
- Print the ROI report and compare stand cost with results.
How do you measure booth ROI?
Answer: compare the cost of exhibiting with the opportunities and deals it produced, not with footfall. Here is an illustrative example with assumed figures only; the Dawwerni ROI report pulls these numbers from your real data.
| Item | Example | Note |
|---|---|---|
| Stand and build cost | 30,000 SAR | Space, design and travel |
| Visitors captured | 400 | Form, badge scan and kiosk |
| HOT leads | 60 | After scoring at the stand |
| Deals closed within 3 months | 8 | From the pipeline |
| Average deal | 10,000 SAR | Example assumption |
| Revenue generated | 80,000 SAR | Against 30,000 SAR cost |
How do you follow up leads after the show with Dawwerni?
Answer: every visitor enters the leads pipeline with their score and source, and from the same card the rep sends a one-click WhatsApp message from the company’s own number. Profiles live in the CRM with tags and segments, so you can email WARM leads or invite everyone to your next event.
If you also run a shop or showroom, keep the relationship going: when a visitor comes in later, they scan a QR code, play a short game such as a spin wheel and win a prize for their next visit, then are invited, optionally, to leave an honest Google review. The prize never depends on the review. Details are on the Dawwerni page for service businesses, and for stores on the Dawwerni retail page.
What does it cost?
Answer: Dawwerni in Saudi Arabia costs 750 SAR a year for Standard and 900 SAR for Premium, with a 7-day free trial; multi-branch companies get a quote. Modules are activated by business type and plan, so confirm on the call that the event booth module is included. Setup is remote, so get your account ready at least a week before the show. The full picture is on the Dawwerni Saudi Arabia page.
FAQ
Does the lead form work if the hall internet is weak?
Yes. The form stores entries on the device and syncs when the connection returns, so nothing is lost at peak hours. Test it offline before opening day.
Can reps scan the event badge instead of typing?
Yes. The rep scans the badge to capture the visitor quickly, then adds the score and a short note. Check in advance which badge format the organiser uses.
Do I need a permit for a raffle at my stand?
A prize draw may need a permit from the Ministry of Commerce in Saudi Arabia depending on how it is run. Check with the authority or a lawyer before the show and publish clear terms.
How do I collect consent to contact visitors?
With a clear, unticked consent box on the form that states the purpose. Review the Personal Data Protection Law requirements with a legal adviser before collecting data.
When should I follow up after the show?
HOT leads within 48 hours on WhatsApp, WARM leads within a week with content or an offer, and COLD leads in a later campaign. The order comes from the score the rep recorded at the stand.
Turn visits into reviews, repeat visits and sales
Try Dawwerni free for 7 days. Setup takes about 10 minutes.