How do you design and place QR code flyers for a restaurant game?

Updated: 2026-09-25 · Dawwerni team

Print a small flyer or table-tent with a QR code, a one-line headline naming the prize, and a 3-step visual (scan, play, win). Place one per table and one at the counter or entrance, use a "waiting" game while food is being prepared and a "thank you" game at the counter after payment, then track scans, plays and redemptions weekly.

Designing the flyer so people actually scan it

• Headline states the prize, not the brand: "Win a free coffee or 15% off — scan to play" beats "Scan our QR code"
• A 3-step visual strip (📱 scan → 🎮 play 10 seconds → 🎁 win) removes any doubt about what happens next
• QR code at least 3x3 cm, high contrast, tested from arm's length before printing a batch
• One clear expiry line ("Prize valid 5 days") so it doesn't feel like a permanent, ignorable sticker
• Keep text in the customer's main language(s) — Arabic/French/English mix works well across Tunisia, the Gulf and Egypt

Where and how to place flyers

• One table-tent per table, standing, at eye level — flat paper flyers get ignored or stained
• A larger poster version at the entrance and near the register for people who don't sit down (takeaway)
• Placemats or receipt footers as a secondary touchpoint if you already print them
• Avoid overloading one table with multiple QR codes for different things — one game QR per table is enough, clearly labeled

Print sizes that work

• Table-tent: A6 (10.5x14.8 cm) folded card, double-sided, laminated to survive spills
• Counter/entrance poster: A4 or A3, in a stand or frame at eye level
• Receipt footer: a small printed QR line if your printer supports it, as a backup channel
• Reprint every 1-2 months when the game or prize changes, so regulars see something new

Matching the game to the moment

While customers wait for their order, a quiz or a match-3 keeps them engaged without feeling rushed — it is entertainment, not a transaction yet. After payment, a spin wheel or mystery door works better because it closes the visit on a high note and the reward naturally points to the next visit.

This is exactly how Dawwerni is designed to be used: a customer scans the table QR, plays a short game, gets a reward for their next visit, and is invited — always as a separate, optional step — to leave an honest Google review once they've paid.

Measuring scans, plays and redemptions

• Scans (QR opens) vs. plays (game completed) — a big gap usually means the flyer promise doesn't match what loads, or the page is slow
• Plays vs. redemptions — the real ROI number; track it weekly per location if you have several
• Compare the "waiting" game vs. the "thank you" game performance to see which moment converts better for your restaurant
• Track which tables/zones scan most — helps you decide where the best-performing flyer design should go first