How do you run a game campaign on social media that brings people into your shop?

Updated: 2026-09-25 · Dawwerni team

Create a spin-wheel or mystery-door game in Dawwerni, share the play link in a post, a story and your bio, and let followers play from home in a few seconds. Winners get a discount or gift valid in store within 3–7 days, so the game becomes a reason to visit, not just a like.

Step 1: set up the game before you post anything

Pick a game format your audience will understand instantly — spin the wheel and mystery door work best for a first campaign because there is no reading involved, just tap and see. Set 3–5 prize tiers, an expiry date (3 to 7 days is ideal — long enough to plan a visit, short enough to create urgency), and a play limit of once per person per campaign to stop the same follower spinning ten times.

Step 2: write the post so people actually click

• Lead with the prize, not the brand: "Win a free dessert or 20% off — link in bio"
• Say clearly it takes 10 seconds and no app download
• Give the deadline in the caption ("valid until Sunday") so it feels time-limited
• Post it as a feed post AND a story with a "swipe up / link" sticker — stories convert faster
• Pin the play link in your Instagram/TikTok bio and Facebook page button for the whole campaign

Best prize mix for a social campaign

• One "big" prize with low odds (a free meal, a free service) to make the post shareable
• 3–4 small guaranteed-feel prizes (10–20% off, a free add-on) that cost you little but still feel like a win
• Always redeemable on the NEXT visit, never as cash or a discount on nothing — this protects your margin
• Match the prize to what you want to sell that week (slow days, new menu item, off-peak hours)

Turning a play into a visit — and tracking it

Every player gets a unique code tied to their phone number in Dawwerni, so you know exactly who played, who won what, and who actually redeemed it. When they come in, staff enters or scans the code in the app to validate it — no guessing, no photocopy voucher, no double redemption.

This is also the moment to invite an honest Google review: the reward is already earned for the visit, and the review request appears afterward as an optional extra step, never tied to the prize itself.

What to measure after the campaign

• Plays vs. followers reached — tells you if the post/story worked
• Winners vs. plays — check your odds matched your budget
• Redemptions vs. winners — the real number that matters; a healthy campaign redeems 30–50% of winners
• New vs. existing customers among redeemers — shows if you actually grew your base
• Repeat visit within 60 days — the true sign the game paid for itself