How can a travel agency use a game to get more bookings?
A travel agency shares a short online game (spin wheel or mystery door) on Facebook, Instagram and WhatsApp, offering prizes like a discount on the next trip, a free airport transfer or a seat upgrade. Playing collects name, phone and destination interest into a CRM, so the agency can follow up by segment: Umrah, summer packages, honeymoons.
Set up the game in 15 minutes
- Pick a game: spin wheel or mystery door works best for a one-time online play
- Add 4–6 prizes: a discount code, a free transfer, a room upgrade, a small accessory (travel pillow, luggage tag), and a few "try again" or "5% off" slots to keep odds realistic
- Ask 3 fields only: name, phone number, destination interest (dropdown: Umrah, Europe, Turkey, Gulf, honeymoon, other)
- Generate the game link and QR code from your Dawwerni dashboard
Where to share the link
- Facebook and Instagram post + story, pinned for the campaign duration
- WhatsApp broadcast to your existing customer list ("play and win a discount on your next trip")
- WhatsApp Business catalog or auto-reply for new inquiries
- Print the QR on office windows and printed brochures for walk-ins
Design prizes that protect your margin
Never discount the trip itself by more than what you already budget for negotiation. A "free airport transfer" or "one free extra bag" costs you little but feels valuable. A "10% off your next booking" prize only pays out when the customer books again, so it costs nothing upfront and pulls them back to you instead of a competitor.
Follow-up workflow after the game
Every play lands in your CRM tagged by destination interest and win/no-win. Set an automated WhatsApp or SMS message the next day: winners get their code and a booking link, non-winners get a smaller consolation offer. This single follow-up step converts far more than the game itself.
Run seasonal campaigns on the same list
- Umrah season: push Umrah packages to everyone tagged "Umrah" plus a fresh mini-game with an Umrah-only prize
- Summer: segment by destination interest and send early-bird pricing before competitors
- Honeymoon segment: pair with wedding season, offer a free room upgrade as the top prize
- Reactivate anyone who played but never booked with a 60-day "we saved your discount" reminder
What to measure
Track plays, leads captured, and — most important — how many leads convert into an actual booking within 30 and 90 days. A campaign with 500 plays and 40 bookings beats one with 2,000 plays and 10 bookings; optimize for bookings, not participation.
FAQ
Can a small travel agency run this without an app?
Yes. The game is a web link opened in any browser on the customer's own phone — no app download needed for the customer or the agency.
What prize converts best for travel agencies?
Discounts on the next booking and free add-ons (transfer, extra bag, upgrade) convert better than cash-value prizes because they only cost you when the customer actually books again.
How do we segment leads by destination?
Add a destination-interest question inside the game itself (dropdown or one extra question after the spin); Dawwerni tags each lead automatically in the CRM for later filtered campaigns.
Turn visits into reviews, repeat visits and sales
Try Dawwerni free for 7 days. Setup takes about 10 minutes.