How can an online shop use a game to increase repeat orders?
An online shop places a short game (spin wheel, scratch card) on its website, order-confirmation page, a QR card inside the parcel, and Instagram bio. The reward is a discount code for the next order, not the current one, which turns a single sale into a second visit and builds a customer list for birthday offers and win-back campaigns.
Where to place the game
- Website: a small floating button or a banner on the homepage and cart page
- Order-confirmation page: "your order is on its way — play now for your next order"
- Inside the parcel: a printed card with a QR code, so the game is discovered while unboxing
- Instagram bio link and story sticker after every launch or restock
- WhatsApp order-confirmation message, if you take orders that way
Reward design: always for the next order
Give a discount code (5–15%) or free shipping for the customer's next purchase, never a refund on the order just placed — that only cuts your current margin without bringing the customer back. A "free small gift with next order over X" prize also works well for boutiques with low-cost add-ons.
Code redemption and abuse limits
- One play per customer phone number or per order, enforced automatically so the same person can't farm codes
- Codes expire in 15–30 days to create urgency
- Set a minimum order value for the discount to protect margin on small baskets
- Verified, unique codes prevent screenshots being shared publicly and reused by non-customers
Birthday offers and win-back for lapsed buyers
Because every play captures name, phone and (optionally) birth month, you can automatically send a birthday discount each year. For customers who haven't ordered in 60 days, trigger a "we miss you" game invite by WhatsApp or SMS with a slightly stronger reward than the standard next-order code — this is often the single highest-ROI campaign for a shop with an existing customer base.
How Dawwerni fits this workflow
The customer scans a QR (site, parcel card or Instagram link), plays a short game, gets a reward code for their next order, and is invited to leave an honest Google review after the game — with every profile saved to the CRM for segment-based follow-ups (birthday, 60-day inactive, high spenders).
What to measure
- Plays vs. unique visitors/orders (participation rate)
- Code redemption rate on the following order
- Time between first and second order for players vs. non-players
- Repeat order rate at 30/60/90 days — the number that actually matters
FAQ
Does the game work for a shop with no physical store?
Yes — everything runs through links and QR codes: on the site, in the confirmation email, on a card inside the parcel, so a fully online shop can use it the same as a physical one.
Should the reward apply to the order just placed or the next one?
Always the next order. Discounting the order just placed only reduces your margin on a sale you already made; rewarding the next order is what brings the customer back.
How do we stop the same person from replaying the game for more codes?
Limit plays per phone number and per order automatically, and use unique verified codes so a screenshot can't be reused by someone else.
Turn visits into reviews, repeat visits and sales
Try Dawwerni free for 7 days. Setup takes about 10 minutes.