How do you put a game link on your Google Business Profile so people play before visiting?

Updated: 2026-09-25 · Dawwerni team

Set your Dawwerni game link as the "website" or "book now" button on your Google Business Profile, and mention it in your description and posts. People searching for your business on Maps see it, play in seconds, and arrive with a reward already earned — then you invite an honest review after the visit, never in exchange for it.

Where exactly to place the link

• Website field or "Book online" / "Order online" button on your Google Business Profile — this is the most-clicked spot for someone who just found you
• The business description (750 characters): one short line, e.g. "Play our game and get a welcome gift for your first visit"
• A Google Post (updates tab) with a photo of the prize wheel and the link — refresh it every 2-3 weeks so it stays visible
• The "Products" or "Services" section if your profile has one, listing the current game as a featured item

How to word it (policy-safe)

Never write "leave a review to get a discount" — Google prohibits rewarding reviews directly. Instead, frame the game around the visit: "New here? Spin our wheel and claim your welcome gift when you come in." The review is asked for separately, after the visit, as an optional next step, and staff should say it is optional and honest, positive or not.

What the customer actually sees

They tap the link from Maps, play a short game (spin wheel or mystery door work best because no context is needed), and get a code with a prize valid for their upcoming visit, usually 3–7 days. No app, no sign-up form beyond a phone number — Maps traffic is often on mobile with low patience, so friction kills conversion.

Combining the game with the review invitation

• Step 1: customer finds you on Maps, plays the game, gets a reward code
• Step 2: customer visits, redeems the code in store, staff validates it in Dawwerni
• Step 3: after payment, staff or an automated message invites a Google review — separate action, separate timing, always optional
• This order keeps you compliant: the reward is tied to the visit and redemption, never to leaving a review

What to track from this channel

• Profile views on Maps vs. game plays — shows if the description/post is doing its job
• Plays vs. redemptions in store — the real conversion from "found on Google" to "walked in"
• New customers acquired through the Maps link vs. other channels, visible in the CRM by source
• Review volume after visits linked to a Maps-sourced game code