How does a product quiz help a café, restaurant or shop market itself?
A product quiz asks customers 3 to 5 short questions about your menu, ingredients or story after they scan a QR code. Answering teaches them what makes your business different, and correct answers unlock small rewards for the next visit. It works because people remember what they actively answer better than what they passively read.
Why a quiz beats a flyer or a menu board
- Active recall: answering a question fixes information in memory far better than reading it
- Attention: a quiz demands a decision, so customers actually look at the questions
- Storytelling: you can slip in your origin story, sourcing or signature dish as a quiz answer
- Segmentation: wrong answers reveal what customers don't know yet, useful for future messaging
What to ask in the quiz
- A question about your signature product ("Which spice makes our sauce unique?")
- A question about hours, delivery or loyalty program to reduce repetitive staff questions
- A light trivia question about your brand story or neighborhood
- A "guess the price" or "guess the ingredient" question to spark discussion at the table
Rewarding without breaking the bank
Reward participation more than perfection: a small prize for finishing the quiz, and a slightly better one for a perfect score, keeps most customers engaged instead of dropping out after one wrong answer. Set the reward for the next visit so the quiz also drives a return.
Using quiz data to improve your business
Track which questions are most often answered wrong — that tells you what customers misunderstand about your menu or pricing, and what your staff should explain better at the counter or table.
How Dawwerni runs the quiz game
On Dawwerni, the quiz is one of the ready-made games: the business writes the questions and answers, sets the reward per score level, and the customer plays it right after scanning the QR code or tapping the NFC stand, from their own phone. Results feed the customer's CRM profile, and after playing, the customer is invited to leave an honest Google review.
FAQ
How many questions should a product quiz have?
Three to five is enough. More than that increases drop-off, especially if the customer is playing while waiting for their order or at the table after eating.
Can the quiz replace training new staff on the menu?
It complements it, not replaces it, but a well-written quiz does teach regular customers menu details they can then ask about confidently, which reduces repetitive explanations at the counter.
Does a wrong answer need to disqualify the customer?
No. Reward completion, not perfection, so the game stays fun and most players still get something for the next visit.
Turn visits into reviews, repeat visits and sales
Try Dawwerni free for 7 days. Setup takes about 10 minutes.