Pick your business type, your main goal and your channels. You get a 30-day plan with one clear task per day: set up a game and a loyalty card, invite every customer to review you on Google the compliant way, post on social media and win back customers who stopped coming.
✓ 100% free
✓ No sign-up
🔒 Calculated in your browser: your contact is only sent if you unlock the full report.
Channels you use:
Your 30-day plan · Café / coffee shop · More repeat visits
Week 1 · Foundations
Day 1 · Mon, Oct 26Setup
Check your Google Business Profile
Hours, category, phone, menu or services and 5 recent photos. This is where most new customers decide.
Day 2 · Tue, Oct 27Measure
Write down your baseline
Customers per day, average ticket and a rough repeat rate. Use the lost-revenue calculator to see what one-time customers cost you.
Day 3 · Wed, Oct 28Game
Choose your reward and budget
Pick a free coffee on the next visit as the main prize, plus small prizes. Use the prize budget planner to set odds and a monthly cap.
Day 4 · Thu, Oct 29Game
Put the game QR at the counter
Every customer scans after paying, plays 10 seconds and wins a reward valid on the next visit. Print the QR for the counter and the tables.
Day 5 · Fri, Oct 30Setup
Train the team: one sentence
"Scan this, you can win a free coffee on the next visit." Same sentence for every customer, at the moment of payment.
Day 6 · Sat, Oct 31Social
Announce the game on Instagram and WhatsApp
Show a customer playing and the prizes. Post it, pin it, and add it to your bio or status.
Day 7 · Sun, Nov 1Reviews
Put the review link where people wait
A review QR poster near the exit or on the table. Invite every customer the same way; never offer anything for a review.
🔓 Week 1 is free. Unlock days 8–30, the printable plan and the WhatsApp copy.
Week 2 · Launch loyalty
Day 8 · Mon, Nov 2Loyalty
Launch your loyalty card
Rule: buy 9 coffees, the 10th is free. A digital card on the phone, no app to download. Explain it in one sentence at the till.
Day 9 · Tue, Nov 3Loyalty
🎯 Make the next visit the prize
Every game prize is valid on the next visit only: that is what brings people back. Check that the team explains it.
Day 10 · Wed, Nov 4Loyalty
Make Tuesday special
Double stamps or a small extra on Tuesday only. It moves visits to your quiet day without discounting the busy ones.
Day 11 · Thu, Nov 5Social
Post: the barista pouring latte art
A 15–30 second video on Instagram and WhatsApp. End with "scan and play at the counter".
Day 12 · Fri, Nov 6Reviews
Reply to every Google review
Thank each person by name, mention a detail, and answer negative reviews calmly with a way to talk offline.
Day 13 · Sat, Nov 7Customers
Message opted-in customers
Only customers who agreed: a short WhatsApp or email with the new loyalty card and this week’s Tuesday offer.
Day 14 · Sun, Nov 8Measure
Week 2 review
Plays, winners, prizes redeemed, cards created, new reviews. Keep what works, fix one thing.
Week 3 · Content & reviews
Day 15 · Mon, Nov 9Social
Film the winning moment
With the customer’s permission, film a win and share it. Real customers convince better than ads.
Day 16 · Tue, Nov 10Loyalty
🎯 Add a welcome bonus
New loyalty members get their first stamp or points on sign-up, so the card is never empty.
Day 17 · Wed, Nov 11Social
Share the week’s winners
First names only, with consent, on Instagram and WhatsApp. It reminds followers to come and play.
Day 18 · Thu, Nov 12Game
Add the QR to receipts and the menu
Every receipt and menu page gets the game QR, so every customer sees it at least twice.
Day 19 · Fri, Nov 13Reviews
Add the review link after the visit
Send the review link once after the visit (receipt or message) to every customer who agreed to be contacted. Same message for all.
Day 20 · Sat, Nov 14Social
Run a simple online giveaway
A comment-to-enter post on Instagram and WhatsApp, drawn fairly with the free giveaway picker. Winners collect the prize in store.
Day 21 · Sun, Nov 15Measure
Week 3 review
Compare with your baseline: returning customers, reviews per week, visits on Tuesday.
Week 4 · Win back & measure
Day 22 · Mon, Nov 16Customers
Find inactive customers
List the customers who have not come back for 30 days or more (loyalty card or customer list).
Day 23 · Tue, Nov 17Customers
Send a win-back message
To opted-in inactive customers: "We miss you" + a free coffee on the next visit valid for 14 days. One message, no spam.
Day 24 · Wed, Nov 18Loyalty
Hold your Tuesday event
Run a quiz night or a "double stamps" morning. Announce it 3 days before on Instagram and WhatsApp and at the counter.
Day 25 · Thu, Nov 19Customers
🎯 Remind near-complete cards
Customers 1–2 stamps from a reward get a friendly reminder (opted-in only).
Day 26 · Fri, Nov 20Game
Refresh the prizes
Swap one prize for a seasonal one and check the budget: cost per play should stay where you planned.
Day 27 · Sat, Nov 21Measure
🎯 Measure the repeat rate
Share of this month’s customers who came at least twice. Write it next to your baseline.
Day 28 · Sun, Nov 22Measure
Compare with day 2
Customers per day, repeat rate, reviews and visits on Tuesday versus your baseline.
Day 29 · Mon, Nov 23Measure
Keep, stop or scale
Keep the 3 actions that worked best, stop the one that did nothing, and scale the winner.
Day 30 · Tue, Nov 24Setup
Plan next month
Pick next month’s goal and generate a new plan. Book the dates of your next event now.
🔒
The full report is locked
Leave your name, WhatsApp and email once: the full result opens now, we email you the full guide, and every free tool stays open.
ℹ️ Generated from fixed templates for your business type and goal. Adapt names, rewards and days to your shop. Some prize promotions may need a local permit.
What is in the plan
Week 1 sets the foundations: your Google Business Profile, your baseline numbers, the reward and the first game at the counter. Week 2 launches loyalty (a stamp or points card and a slow-day offer). Week 3 works on social content and reviews. Week 4 wins back inactive customers and measures what worked.
Every task is written for your business type and adapts to your goal and to the channels you really use. Review tasks follow Google’s rules: every customer is invited, nothing is given in exchange for a review, and nobody is filtered.
The plan is generated from tested templates in your browser: no AI and no account needed. The first week is free to read; the full 30 days, the printable version and the WhatsApp copy are in the full plan.
How to use the generator
Choose your business type and your main goal for the month.
Tick the channels you use and pick your slowest day of the week.
Choose the start date: the plan shows real dates.
Read week 1 and start today.
Unlock the full 30-day plan to print it or keep it on WhatsApp, and tick the tasks as you go.
Video: Dawwerni in 3 minutes
How to Bring Customers Back With One Simple Game | Dawwerni Tutorial · 3:23
No. It is built from fixed templates written for each business type and goal, so the same inputs always give the same plan. You can print it and follow it with your team.
How much time does it take per day?
Most tasks take 10 to 30 minutes. A few setup days (game, loyalty card, Google profile) take about an hour.
Do I need Dawwerni to follow the plan?
No. Every task can be done by hand. Dawwerni makes the game, loyalty, review link and win-back messages faster, and measures the results.
Does the plan ask for Google reviews in exchange for a prize?
Never. Rewards are for the visit or purchase, given to every customer. The review invitation is separate, optional and sent to everyone, as Google’s policy requires.